TAM & market mapping
Build a practical universe of companies before applying deeper qualification.
ACCOUNT & MARKET INTELLIGENCE
Turn a Broad Market Into a Qualified Account Universe.
Market mapping, ICP/TAM research, segmentation and company qualification built around criteria that may go beyond industry, employee count and geography.
WHAT IT SOLVES
Map the market, define what qualifies and make exclusions explicit before sales spends time on the list.
The scope is defined around the decision your team needs to make, not around a fixed database export.
Typical outputs
- Qualified account universe
- Include / exclude reason codes
- Entity and parent-company resolution
- Market and territory segmentation
- Research fields defined by use case
- CRM-ready structured delivery
USE CASES
Where this intelligence becomes useful.
New-market entry
Understand the companies, segments and buyer structure in an unfamiliar market.
Custom ICP qualification
Apply operational, technology, ownership, growth or other evidence-based criteria.
Territory design
Segment accounts into logical territories or pursuit tiers.
Existing-account cleanup
Resolve duplicates, parents, subsidiaries and inconsistent account records.
Specialized research
Add fields that standard prospecting platforms do not consistently expose.
What we define up front
- Commercial objective and use case
- Required company profile
- Geography and exclusions
- Minimum evidence required
- Fields needed for delivery
- How ambiguous cases should be treated
What the delivery should answer
- Does the company genuinely fit?
- Which criterion is supported by evidence?
- Which exclusion rules were checked?
- What entity should sales actually target?
- Which segment or priority tier applies?
- What remains uncertain?
START WITH EVIDENCE
See how Infinizy would research your market.
Start with a limited five-account sample or describe the commercial question you need to solve.